Individual Brand Assessment 2018-02-01T17:22:58+00:00

Complete the brief 20-question assessment with ‘yes’ or ‘no’ responses for a comprehensive brand baseline.


Have you clearly documented your personal mission, the results you will experience when it is in action and whom it will impact?


Can you state your five most relevant and compelling attributes--adjectives that others use to describe you, especially when you are not in the room?


Have you identified and documented short- and long-term goals that motivate you to take action?


Can you state your top five values – the nonnegotiable values that influence your decisions about current opportunities to continue or new opportunities to pursue?



Do you review your goals and track your progress no less than quarterly?



Do you know what others would say is your greatest strength?


When others introduce you, do they use the same words that you would to describe yourself?


Are you clear about your most significant personal obstacles - those limitations that hold you back from achieving your goals?


Do you know if your self-perception differs from the perceptions that others have of you?


Do you understand the value that you offer and what distinguishes you from others with similar skills, knowledge and experiences?


Can you clearly describe your target audience – those who value what you offer?


Do you have a professional advisory board with members including a mentor, professional coach, role model, advisor and/or champion?


When you show up, do you visually, verbally and nonverbally present in a way that favorably affects others?


Do you mark every engagement (e.g. meetings, reports, projects, presentations) with your personal touch – the experience that sets your efforts apart?


Do you have strong internal and external professional networks?

Do you communicate regularly with members of your network (e.g. e-mail, telephone conversations, in person) and not only when you have a need?


Is your communications style effective, inspiring others to engage with, follow and be influenced by you?


Does your work environment send the message you want others to receive about who you are and how you deliver?


Do you serve in a leadership role outside of what you do professionally?


Do you routinely seek feedback from direct reports, peers, managers and/or clients to help improve your performance?

Click ‘Submit’ for your brand strength assessment results and tips.



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