Who We Are 2018-02-14T23:38:22+00:00

High Impact Business & Leadership Resources

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INQUIRE ABOUT OUR SOLUTIONS

We understand our clients’ challenges from a practical perspective. Our team consists of seasoned leaders who understand — from experience as employees, business owners and consultants — what leaders and their organizations must work through every day.

With a fresh perspective and extensive experience, we are able to see our clients’ challenges differently and leverage what they have to achieve greater results. Our clients are experts in what they do and are intimately engaged in their daily routines. They are required to achieve greater results with fewer resources and the best available talent.

Our work is not about who we are but about how we can use our expertise to help our clients maximize their potential…period. Our clients demand the best. We serve them with nothing less. Our experience is broad – from Fortune 500 companies to international nonprofit organizations. We understand the front lines. We know how effective leadership looks and performs. We understand what makes organizations work well.

We help our clients master proven success principles for long-term growth and sustainability. While there are innovative approaches to how organizations achieve results, in the end, the principles remain the same. Every solid organization has the capacity to stretch itself to exceed its customers’ expectations. Our clients want to see results. We are there to help them deliver.

CONTACT

DISTINCT TEAM. CLEAR RESULTS.

LaFern Batie, MBA, SPHR

OUR LEADER

LaFern Batie is a business strategist, leadership consultant, corporate trainer, keynote speaker and author of Marketing Brand YOU®: Moving from Chaos to Clarity. As CEO of The Batie Group, LaFern is committed to creating practical, high-impact organizational solutions that help leaders maximize performance and profits. With proven corporate and civic leadership experience, the value LaFern and her team deliver to leaders helps them maximize their potential while delivering clear, tangible outcomes. With corporate accounting, operations and human resources experience, she is a visionary with high business acumen and a commitment to excellence. In addition to extensive executive coach training,

Background

LaFern earned a Master of Business Administration degree from the University of Maryland, a Bachelor of Science degree in Accounting from Salisbury University and a leadership certificate from Harvard University. She holds Senior Professional designations in human resources and is a member of the International Coach Foundation and the National Speakers Association.

Anthony Jones

CLIENT SERVICES MANAGER

Anthony E. Jones serves as our client liaison, business development lead and logistics manager. He is committed to providing exceptional experiences for the clients we serve.

Background

Anthony retired from the United States Army after 20 years of distinguished service as a Law Enforcement and Intelligence Professional. He earned a Bachelor of Science Degree in Intelligence Sciences from the National Intelligence University at Bolling Air Force Base in Alexandria, Virginia.

Christine Davis

Executive Assistant

Christine Davis manages administrative operations that are key to our organization’s success. Additionally, she meticulously provides customer service to our clients, vendors and team members.

Dana Pettaway

Lead Visual Designer

Dana crafts WordPress websites , brand and print strategies for small to medium size businesses. Her motto is “A Simple Life”, therefore she uses minimalistic principles in design.

Background

University of South Florida Certifications in Web, Graphic Design, Desktop Publishing and Visual Design

Bachelor of Arts
Savannah College of Art and Design

Associate of Arts
The Art Institute of Pittsburg

OUR CORE VALUES

COMMUNICATION

Expressing and engaging in a way that is honest and respectful.

COURAGE

Willing to do what is uncomfortable in order to accomplish the extraordinary.

COMMITTMENT

Delivering what we promise.

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CONNECTION

Understanding who we serve and building the relationships required to achieve our mutual goals.

CLARITY

Focusing on what is most important.

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CONFIDENCE

Knowing we are equipped to serve our clients beyond their expectations.

CONSISTENCY

Delivering with repeatable excellence.

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COMPETENCE

Equipping ourselves with the most relevant and appropriate knowledge, skills and information.

YOU WILL BE IMPRESSED BY OUR CAPABILITIES

MAXIMIZED POTENTIAL
MAXIMIZED POTENTIAL

The feedback on the professional branding workshop was phenomenal. Everyone has been talking about how much they enjoyed the experience and how much they learned. It really was a great kick off!

K LEFFERTS • GVP, US General Counsel and Secretary, Bloomin Brands

We approach speaking services as a powerful educational tool that helps equip you with the information, resources and competencies required to lead, grow and sustain a relevant organization. “Practical insight, powerful impact!” That is what leaders consistently say after attending an interactive session led by our leader, LaFern Batie.

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The Batie Group is committed to excellence. Our work reflects that commitmen tfrom the first engagement. We collaborate with you to understand: your organizational needs, priorities and challenges; actions previously taken to progress toward achieving the goals; and how to best apply our expertise.

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Leaders and organizations are increasingly challenged with how to develop leaders and engage team members in complex, competitive and continually changing environments. Our interactive approach focuses on building skills, strengthening competencies and applying what is learned to help leaders and their teams overcome their most persistent and difficult challenges.

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We recognize that the discipline, mindset and execution that drives large organizational success is the same foundation on which small, profitable business are built. What is the main difference? Scale.

The Batie Group provides business consulting and coaching services for established and emerging entrepreneurs who want to maximize their business vision, strategy and daily operational goals.

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OUR CLIENTS

LEADING MINDS. LATEST PUBLICATIONS.

Gratitude

January 3rd, 2018|0 Comments

LaFern Batie - The Batie Group Every day, I reflect on what I am most grateful for. However, on [...]

What is Your Why?

January 3rd, 2018|0 Comments

What is your “why” — the reason you choose to do what you do? I have always valued and [...]

LET US BUILD YOUR NEXT STRATEGY.